Were delighted to have played a part in the recent relaunch of Reeve. Theyre wood flooring and fittings specialists based in Norfolk, who work extensively with architects and designers.

Thats how they fell in with the good folks at Felt Branding, who duly persuaded them to undertake a complete brand overhaul that would chime better with their main client base. Felt created a light, contemporary identity system, making it easier for clients to understand the Reeve range and specify accordingly. The rebrand included an ingenious r logo that also manages to look like a tree.

It fell to totalcontent to develop Reeves tone of voice and write website and sample book copy. We wanted to put over the companys deep appreciation of wood as a material, as well as their knowledge and experience. All wrapped up in a friendly accessible style, of course. The website was developed by Mesh London, while the sample book was immaculately printed by Generation Press, the go-to printers for the design cognoscenti.

It was great to get a write up and name check on the CreativeReview blog too.

“You might think the Olympic Games are all about being number one. But that’s only a small fraction of the story…”

How timely... on Day 5 of the London Games, we bring you our latest effort for Royal Mail. Part of a series of commemorative philatelic goodies, ‘Welcome to the 2012 Olympic Games’ is a special stamp pack that takes a look at the impressive facts and figures behind the XXX Olympiad, and the city of London itself. It houses a miniature sheet with four stamps designed by hat-trick, who also created the pack. I was charged with writing a narrative which tied all the key numbers together in an enlightening and entertaining way. If you want to read the full text (you know you do), you can view a pdf on the downloads page of this site. And if you’re suitably impressed, you can always buy the pack from the Royal Mail shop.