Here’s the cutely animated result of a short script we wrote recently to explain QuidCycle, a new ethical peer-to-peer lending programme. totalcontent was brought in by branding agency Collider to help with launch materials for this new venture — and to write their website too. The aim was to take the fear factor out of money by using reassuringly friendly, accessible language.

Strange yet gratifying when something you've written pops into your email inbox unexpectedly. Here's a little something we crafted recently for Godiva, the luxury Belgian chocolatier. Sweet.

Over the past 18 months or so, we’ve been working extensively with branding consultancy Bostock & Pollitt, mainly on (London) property projects. Their particular strength is unearthing something unique about a given development, and then bringing this to life through their branding ideas. We’ve been helping out by expressing B&P’s creative theme in words, naming, straplines, developing an appropriate tone of voice, and then creating copy for digital and printed collateral.

One of these projects was Devonshire Square, an architecturally diverse campus with 630,000 sq ft of office space, shops, homes, restaurants and bars, tucked between the City and Shoreditch.