new work – Reeve wood flooring rebrand.

We’re delighted to have played a part in the recent relaunch of Reeve. They’re wood flooring and fittings specialists based in Norfolk, who work extensively with architects and designers.

That’s how they fell in with the good folks at Felt Branding, who duly persuaded them to undertake a complete brand overhaul that would chime better with their main client base. Felt created a light, contemporary identity system, making it easier for clients to understand the Reeve range and specify accordingly. The rebrand included an ingenious ‘r’ logo that also manages to look like a tree.

It fell to totalcontent to develop Reeve’s tone of voice and write website and sample book copy. We wanted to put over the company’s deep appreciation of wood as a material, as well as their knowledge and experience. All wrapped up in a friendly accessible style, of course. The website was developed by Mesh London, while the sample book was immaculately printed by Generation Press, the go-to printers for the design cognoscenti.

It was great to get a write up and name check on the CreativeReview blog too.