Blast created the D&AD award-winning identity and literature for leading media recruitment specialists Harrison Pursey back in 2004, and this year were charged with creating a suitably spectacular corporate brochure to follow-up. They didn’t disappoint. Their ‘search and seek’ doggie theme was taken to the max, with a plump orange rosette on the front and a binding based on a studded dog collar – plus plenty of canine capers inside. With the design so ‘out there’, totalcontent’s role was to keep the writing light and elegant, and to go easy on the dog puns. The balance works well – an easy-flowing read with plenty of compelling visual gags.

The 2008 Thomas Pink ‘look book’ takes the brand back to its roots, focusing firmly on the retailer’s expertise in shirts. The new approach and introduction of the discerning ‘Mr Thomas Pink’ character was the brainchild ofYellowdoor, Mary Portas’ fashion/retail agency. totalcontent developed a tone of voice to complement the new direction, supplying descriptions of Pink’s different styles and cuts of shirt, and highlighting the fine details that set them apart. Our words sat alongside a lyrical passage on the delights of Jermyn Street by author and screenwriter William Boyd.