New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Although I wasn’t exactly sure what rooibos tea was when I bought this, the packaging (designed by the good people at Pearlfisher) made it irresistible. And actually, as it turns out, I really quite like the stuff. Apart from the background being a perfect shade of orange, the anthropomorphic, hand-drawn type has an arresting, child-like quality, which cleverly suggests the tea’s natural, organic provenance. The doodle-like illustrations not only convey energy and fun, but show you that you’re about as far away from a slick, processed drink as you could be. The copy wasn’t bad either, personable without trying too hard:
“Here at Kromland Farm, we’ve been cultivating rooibos since 1902. But that's nothing – South Africa’s indigenous Khoisan people have been enjoying its rich flavour and potent heath benefits for millennia”.
Unfortunately, it seems I won’t be. Sainsbury’s seem to have stopped stocking Kromland Farm.