New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Blastcreated the D&AD award-winning identity and literature for leading media recruitment specialistsHarrison Purseyback in 2004, and this year were charged with creating a suitably spectacular corporate brochure to follow-up. They didn’t disappoint. Their ‘search and seek’ doggie theme was taken to the max, with a plump orange rosette on the front and a binding based on a studded dog collar – plus plenty of canine capers inside. With the design so ‘out there’,totalcontent’s role was to keep the writing light and elegant, and to go easy on the dog puns. The balance works well – an easy-flowing read with plenty of compelling visual gags.