New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Storytelling, quite literally. This was a direct mail piece for accountancy firm BDO Stoy Haywardto alert clients to the range of useful publications it produces and to ask them which ones they’d like to receive in future. It was a chance to update BDO’s mailing lists and save on unnecessary paper and postage.totalcontentplayed fast and loose with the Jack and the Beanstalk story to create an enchanting business case for reading your way to the top. And it worked like a fairy tale too, with what the client described as ‘a fantastic response’ of 3000 replies to the mailshot.