New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
The 2008Thomas Pink‘look book’ takes the brand back to its roots, focusing firmly on the retailer’s expertise in shirts. The new approach and introduction of the discerning ‘Mr Thomas Pink’ character was the brainchild ofYellowdoor, Mary Portas’ fashion/retail agency.totalcontentdeveloped a tone of voice to complement the new direction, supplying descriptions of Pink’s different styles and cuts of shirt, and highlighting the fine details that set them apart. Our words sat alongside a lyrical passage on the delights of Jermyn Street by author and screenwriterWilliam Boyd.