New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
totalcontenthas spruced up the pack copy forNeal’s Yard Remedies’ Christmas gift sets. Each of the dozen packs was given an appropriate title based on the benefits of the goodies inside, along with a more expansive description of the ingredients and general efficacy on the back.
Designed and art directed byAboud Creative, the range features striking ‘photogram’ pictures of live plants byRichard Green. Plants and herbs, sourced from all over the UK, were painstakingly laid on to photographic paper, and then exposed to light. Now almost a fine art process, this harks back to the earliest days of photography, which literally means ‘painting with light’. Shimmering out of a deep blue background, the photograms perfectly reflect the brand’s heritage, natural qualities and iconic blue bottles.