New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Last year, totalcontent collaborated withBlast Designon the launch campaign for Arjo Wiggin'sInuitpaper, which won its category in the Benchmark Awards. The Design Week-organised scheme rewards design effectiveness, so it was a real privilege to contribute to a project that not only looked the business, but really did the business. The judges said: “It’s the attention to detail that sets this apart. A lovely story has been created around the brand”.