New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Talk about a dream brief. To compose a poetic stream-of-consciousness about the urge to write. That’s whatAlan Aboudasked Jim to produce for the launch ofStory, a new men’s fragrance in a book-shaped bottle byPaul Smith.
The words, painstakingly retyped on one of Paul’s ancient Olivetti machines, were overlayered on to photographs of a bespectacled young man, representing ‘the writer’ and his thoughts. Jim drew on his own personal experiences and referenced the George Orwell essay ‘Why I Write’, adopting an expressionistic, free-flowing style.
The words appear on advertising, POS packaging and carrier bags. You’ll only be able to read snatches of Jim’s work on these items because the words have been artfully laid over each other – unless, that is, you visitwww.paulsmithstory.com, where they have been reproduced in full.