New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
It near brings a tear to the proud, fatherly eye.
This is my 10-year-old son Lukje’s latest homework assignment, which was to design an eco-friendly vehicle. It wasn’t so much the concept and drawing as the naming and copy which caught the eye. In case you can’t make out the body text it reads:
‘You’ll be round the rainforest in no time with this solar powered two seater!’
It has a real economy, rhythm, and an engaging tone of voice. There’s even a nifty bit of alliteration in there. He’ll be troubling the pages of the D&AD Annual before you know it.