New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Our very first commission fromTayburn Designin Manchester was to come up with a suitably sticky strapline for the recently relaunchedChewitssweets. After chewing the brief over, we gave them around 30, and this was the one they chose. In case you’re scratching your head and wondering why ‘Chewie’ is spelt like that, it’s the name of the bouncy dragon character who fronts the brand and appears on the packaging.