New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Well, nothing was going to live up tolast year’s Black Pencilat the D&AD Awards. But we were chuffed enough to have had another piece of work accepted into the 2009 annual in the Writing for Design section.
‘The Yellow Book – A Prototype Wayfinding System for London’was one of only 13 to make it into the hallowed pages this year, so that’s pretty good going. Particularly when you consider how many of the successful entries were self-promotional projects, where the writer had no client to answer to and could really cut loose (seetotalblogfor details). The Yellow Book, by contrast, had to satisfy four clients – Transport for London, the Mayor’s Office, the London Development Agency and ORB (Oxford Street, Regent Street & Bond Street Action Plan). Not to mentionAIG, the information designers who developed the prototype and got Jim in to write the text.
The Yellow Book’s accolade at D&AD follows a top prize for promotional brochures at theDesign Week Awards. You can download a full pdf version of the Yellow Book and see what all the fuss was abouthere.