New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Here’s the cutely animated result of a short script we wrote recently to explain QuidCycle, a new ethical peer-to-peer lending programme.totalcontentwas brought in by branding agency Collider to help with launch materials for this new venture — and to write their website too. The aim was to take the fear factor out of money by using reassuringly friendly, accessible language.