Jim’s pack commentary considers the Games’ broad visual identity and how this reflects its ambitions for inclusivity and legacy. It explores the background and varied application of the much-debated Wolff-Olins designed emblem. It looks back to the circumstances and high points of previous London Olympics. And it picks out classic logos from the past — including every graphic designer’s choice, Otl Aicher’s black-and-white crown of rays for the Munich Olympics of 1972.
The pack was designed by Dana Robertson of Neon Creative, our first collaboration with the former Partners CD. The Olympic and Paralympic definitive stamps will be available from January until the end of the Games in July. And you can buy a copy of the presentation pack here.
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