New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Millington Associatesare designer/makers for retail environments. Based in south London, they create spectacular window displays and retail interiors for big brands — everyone from Nike and De Beers to Next and Diesel. Multi-skilled and multi talented, MA’s work is dramatic, ambitious and witty, needing to grab people’s attention as they walk down the street.
We were asked byThoughtomatic, MA’s branding agency, to write the copy for their rather stylish website. This included coming up with the strapline ‘Imagination made real’, and as many words with MA in them as possible. To take a quick peek at what we came up with, just followthis link.