New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
It’s certainly not the most complex project we’ve been involved in. Even so, there’s a beautiful simplicity about the newViaduct website. Which is fitting, as Viaduct supplies elegant, often minimalist, European furniture to a discerning clientele of architects, interior designers and design-savvy punters.
Owner and main manJames Mairwas adamant that people don’t want to trawl through a lot of copy, before getting to grips with the product. Nevertheless, he wanted the words to set the scene and subtly convey the Viaduct personality.
As usual, James and his colleagues were a pleasure to work with... we’d previously provided the text for aMade Thought-designed brochure, which Viaduct is still using after ten years. A timeless classic, you might say — like a piece of furniture you might find in the Viaduct showroom.