New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Our work withChadwick Nott, the UK’s largest legal recruitment consultancy, has been featured in the news pages ofDesign Week.totalcontentwere brought in by branding consultancyDeepto develop an intelligent-yet-accessible tone of voice to complement their rebrand work, and help set the ambitious agency apart from the competition.
The guiding principle for all the work was to see things from candidates’ and clients’ perspectives, rather than trot out empty about claims about past achievements. And the tone needed to be sharp, well-informed and occasionally entertaining — appealing to an audience of lawyers.
We created language guidelines, example headlines and copy, and and are currently editing Chadwick Nott’s rather extensive website.