New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Among the goodies waiting for me under the Christmas tree this year were two pairs of decidedly retro underpants. Based on the original Jockey Y-front design which ruled the pre-boxer short roost, they’ve been restyled with a slightly longer leg, catering to the demands of today’s discerning trunk-wearer. One pair is a rather flashy mandarin, the other a handsome turquoise, complete with the familiar strategically placed white piping and a faithfully recreated elasticated waistband. Takes my backside back, I must say.
What struck me most though, was the accompanying label, bearing the rather braggy strapline “The original Jockey® Y-Front® brief — a true American legend”. And a photo of what can only be described the kind of dubbered old pants your granddad might wear. Heritage is one thing, but here, I think we’re hitting something of a bum note.