New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Last Thursday evening, Jim took to the stage at the Vibe Bar in London’s Brick Lane as part of a D&AD ‘Sharp’ner’ event titled‘Pads, Pens and Yellow Pencils’. Along with fellow writersJohn Simmons,Nick Asbury,Ceri Talbotof Innocent, and Ogilvy creative directorWill Awdry, he tried to unravel some of the finer points of copywriting, and shed some words of enlightenment to a 100-strong throng, who’d come along to listen (and drink beer).
It was an informal, good-natured event, which seemed to hit the right spot with the audience. No bottles or insults were thrown. Each speaker was asked to pick an award-winning piece of their own work, someone else's work they admired, and proffer a nugget of advice for aspiring copywriters. Jim — perhaps unsurprisingly — went for his self-promotional monkey posters; Nick Asbury’s Corpoetics; andChristopher Doyle’s brand guidelines for himself. His piece of advice was to go for broke when a potential award winner crops up, as they don’t come along very often.
This was followed by a lively Q&A session during which the speakers were asked to reveal their favourite word. Jim toyed with 'garibaldi’, but finally plumped for ‘macaroon’.