New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
totalcontentthoroughly enjoyed its first experience working with London design agencyFelt. The task was to launchBee Me, a new frozen yogurt/smoothie franchise, which opened it’s first outlet in Portobello Road a couple of weeks ago.
Creating the tone of voice for a start-up, particularly one that treads ever-so-slightly on the toes of one of the most celebrated brands of recent years was demanding, but we hope that our efforts measured up. It also quickly transpired that every name you could possibly think of for a berry or mango drink was already taken, so we had to rustle up fresh ways of approaching the menu naming. We were quite chuffed with ‘Bumble Berry’ and ‘Get Up and Glow’, as well as the overall strapline we came up with, ‘an appetite for living’.
Apart from that, we worked on a series of articulations, which put across the brand’s healthy credentials and the idea that it’s important to find a bit of time for yourself. The work was picked up byDesign Weekand featured alongside a piece onDesign Studio, who we’re also currently collaborating with.