new work – Royal Mail.

totalcontent has written Royal Mail’s Year Pack for the third consecutive year. This is a collection of the year’s ‘special’ stamp issues (the ones with the pictures on them) together with short commentaries on each of the featured subjects. 

The 2008 pack, designed by The Chase, uses the conceit of a perforated, stamp-like picture frame to crop and outline part of a larger photographic image. Arresting and surreal, the large-than-life frames capture a field of poppies, a sheep dog, a life boat and an ant, among other things. 

For us, it meant researching and bringing to life a typically arcane group of subjects, including cathedrals and pantos, air shows and horror films. And we’ve just been asked to do next year’s too.