New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Another intriguing brief, this time courtesy of our friends atThe Partners.
To give the public a taster of what’s inside the National Gallery,The Grand Tour™turned the West End of London into a giant gallery by lining the streets of Soho, Piccadilly, and Covent Garden with framed, life-size reproductions of some of the world’s most famous paintings.
totalcontentwas asked to supply all plaque copy for the project, which involved researching 45 iconic works of art and explaining each of them in 100 accessible, compelling words.The Guardiandescribed the resulting copy as “witty... sharp, informative and unpatronising”. Deadlines were ferocious, but it’s not often you get to sell Rembrandt,Van Gogh,Caravaggioand their brothers in oils to the man on the street.