New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
Fellow writer and 26 memberRoger Horberryhas a new book out – the rather self-explanatory‘Brilliant Copywriting – How to Craft the Most Interesting and Effective Copy Imaginable’. Designed to give aspiring commercial wordsmiths the ammunition they need to get that first tentative toe on the ladder, it’s full of useful hints and tips on everything from editing, to ideas, to how to behave in meetings. At the back there’s a series of interviews with what he describes as ‘brilliant copywriters’ – Jim included. So for a small, but highly worthwhile investment onAmazon, you can find out about Jim’s main influences, what kind of briefs he favours, and even how he deals with occasional bout of writer’s block.