New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
I’ve just been honoured with the most prestigious award you can get in the creative industries. An extraordinarily rareD&AD Gold. This once-in-a-lifetime accolade was awarded in the Advertising Posters category.
It was for my part in theNational Gallery’s ‘Grand Tour’, an astonishingly inventive campaign masterminded byThe Partners. This took framed, life-sized reproductions of Old Masters and hung them on walls across central London in the summer of 2007. I wrote copy for over 40 plaques to give context to each of the paintings. These needed to explain often complex allegorical scenes in just 100 words. And a no-nonsense style that would connect with the ‘man in the street’. Literally.
Hearty congratulations to everyone involved. Now where shall I park that precious black pencil?