New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
totalcontenthas been asked to develop a full tone-of-voice programme for live events and exhibitions specialistsShelton Fleming. SF are a wonderfully creative independent company, who conceive spectacular live ‘experiences’ for theBBC, theGuardian,BMWand theDTI, among others. We won a two-way competitive pitch to get our mits on the business, and are currently working on the first stage brand articulations.
Our first task was to come up with a new strapline – that’s it up there.
By pure coincidence, Deborah had worked with Shelton Fleming many moons ago when she worked in PR – they used to orchestrate Christmas press shows for one of her clients, Woolworths. Good things come around.
