New work. Book reviews. Ideas. Likes and gripes. The following blog is something of a random visual and written notebook brought to you by totalcontent. We’ll be covering a wide range of topics, from projects and prospects, to words and writing, to typography and technology, graphics and popular culture… and much more besides. Hope it tickles your fancy and feel free to have your say.
When IT companies Open Business Systems and Psychosis merged recently, they becameFabric. Which required a clean sweep – new identity, new tone of voice, a suite of corporate literature and aweb site. WhileAIGprovided the new look and feel,totalcontenttook care of all the necessary words.
Jim enjoyed working alongside long-time friends and collaboratorsKasper de GraafandMalcolm Garrett– he’d previously hung out with them at Assorted Images, the iconic 1980s design company. Together we found a way in that was distinctly human and non-techie, just the kind of bright, approachable and reassuring outlook that Fabric was after.
totalcontenthas spruced up the pack copy forNeal’s Yard Remedies’ Christmas gift sets. Each of the dozen packs was given an appropriate title based on the benefits of the goodies inside, along with a more expansive description of the ingredients and general efficacy on the back.
Designed and art directed byAboud Creative, the range features striking ‘photogram’ pictures of live plants byRichard Green. Plants and herbs, sourced from all over the UK, were painstakingly laid on to photographic paper, and then exposed to light. Now almost a fine art process, this harks back to the earliest days of photography, which literally means ‘painting with light’. Shimmering out of a deep blue background, the photograms perfectly reflect the brand’s heritage, natural qualities and iconic blue bottles.
