Showing posts with label magazines. Show all posts
Showing posts with label magazines. Show all posts
For a large proportion of 2011 and the beginning of this year, we were working with Nokia’s Head of Art Direction Richard Crabb and DesignStudio on Uusi magazine. It’s a quarterly brand publication that goes to Nokia internal marketing types and external agencies to keep them up to speed with all the creative work that’s going on in different parts of the world… and to get them fired up.

Kitching cabinet... cover art by the master of letterpress
In an odd way, it’s been like going back to our roots working on design publications — only Uusi is more creatively ‘out there’ than most regular industry mags. DesignStudio’s background is more branding than editorial, so their take on magazine design is pretty expressive and experimental, all held together by a modernist, grid-based aesthetic.
Port or starburst? You decide
While there’s been a recent a boom in niche independent magazine publishing, it appears to be  ‘time gentlemen please’ for the so-called ‘lad mag’. Loaded, which epitomised the 1990s phenomenon, reported a 30.2% year-on-year drop in sales, down to a paltry 34,505. At its height, 20-odd years ago, the title was selling over ten times that amount, at around 450,000 copies a month.

Like many, I was first shocked and then saddened by the news that Design Week (or at least the good old paper version) ceased publishing last week. I’d literally just stepped off the plane from a wicked weekend in Amsterdam, switched my mobile back on, and there was a message from editor Lynda Relph Knight saying she wouldn’t be needing my column this month. Or evermore, for that matter.

Volume 26/Number 26 – the final issue of DW




















Deborah remarked that I looked as though someone had died when I picked up the message. Wan and somewhat perturbed. And in a way, that’s the case. There’s no argument that the magazine had been an integral part of the UK design landscape for the past quarter of a century. The only weekly design publication in the world, it had seen off plenty more pretentious pretenders, including my own monthly ‘alma maga’, Direction.

My first thoughts, of course, are with Lynda, who has tirelessly steered the good ship DW for over 20 years, and been instrumental in creating a lively, coherent design community in this country. She’s also been a great friend and supporter of mine, ever since I met her at an IBM press junket in Berlin ten years ago, when I was writing about design for the Daily Telegraph.

And for the past eight years, Design Week had become a regular part of my life too, as I scratched my head to come up with a suitably catchy or contentious Private View column each month. I was just two shy of my 100th effort, which would have been a satisfying personal milestone — but overall, I just feel lucky to have had such a good run.

My 98th and – though I didn’t realise it at the time – last column (online version)





















I’d always tried to keep my Private Views slightly tongue in cheek, to poke some affectionate fun at the penchants and peccadillos of designers, to use my daily contact with the species to feed various gently amusing insights and observations. Over the years, I’d publicly chewed over traffic and toilet design, colour and crowdsourcing, mergers and modernism. I hope I raised a smile and occasionally touched on some home truths.

The PV subjects that really raised the temperature of the letters’ page, however, were the ones on free pitching, the lack of women in design, and perhaps less obviously, my rant against e-Christmas cards two years ago, which prompted one outraged reader to denounce my “archaic way of thinking”.

Perhaps he was right. Digital Christmas cards, digital magazines… maybe those Scandinavian pine forests have a right to rest easy. But of course Centaur’s decision to close Design Week doesn’t have a lot to do with embracing new media or a green agenda. It’s all about the commercial imperative.

The magazine was becoming more emaciated by the week. Without feature advertising, there were fewer features. And those that did appear were crammed on to a page or a spread at best. Even within the framework of Sam Freeman’s excellent redesign, it was impossible to give the work the space it deserved, especially compared to the lush ten-pagers in Eye magazine. So the balance tipped far more towards news, opinion and comment. Which, you could argue, is more suited to the immediacy of an online publication. That’s certainly the line Centaur are taking.

Almost by second nature, this blog post is running to 580 words, the length of a Private View column. I’ve decided to keep writing them. If anyone wants to publish them, great. If not, they’ll be appearing here, on the third Thursday of each month as usual.

I’ll miss you Design Week.
Back in 1991, I spent an afternoon with Malcolm McLaren. I was working for a design and advertising magazine, and he’d decided to try his hand at directing commercials. Naturally, we gave him the front page.

It was a curious encounter. I have to admit that I felt slightly uncomfortable, not only because of what he stood for, but because I half thought he might pull some kind of devilish prank on me. He didn’t. In fact, he was terribly charming and grown up. He wore a green tweed suit, checked country shirt and floral tie, a picture of respectability. We met at Hazlitt’s, his hotel in Soho, and took a black cab to the disused Rainbow Theatre in Finsbury Park, where he was shooting his ad which, unlikely as it sounds, was for Cadbury’s Twirl. The last time he’d been there apparently was with Bow Wow Wow.

The spot featured a troupe of dancers taking a break for a Twirl (geddit?). The music, which was particularly important to MMc, was his own reworking of Brubeck’s ‘Take Five’, and the man himself made a cameo appearance sitting at a piano at the end.

Even then, the whole notion of McLaren moving into advertising was a bit puzzling, and looking back on the article, I’m pleased to report that I quizzed him about it at length. His rationale was that he’d always been and arch-marketeer and ads were a natural extension, he also said he found the speed of turning around a commercial exhilarating compared to the slow burn of making music or nurturing a band’s image.

For someone who’d flunked out of countless art colleges, he was remarkably erudite – constantly dropping names and asking if I’d read any of this or that author or philosopher. He seemed restless, inquisitive, easily bored, his conversation jumping around like an itchy bird on a tree.

Occasionally he’d get a glint of amusement in his eye… he was particularly taken with the typographer’s name, Len Cheeseman. “Cheeeseman, Cheese Man… I wonder if his ancestors made cheese or just ate a lot of it,” he pondered. I also distinctly remember him describing the closing shot of a vat of swirling chocolate as resembling “the very bowels of hell”, in that unmistakable whiny voice of his.

Despite my misgivings, he was extremely good company – he gave me an afternoon I’ll never forget. Not to mention the Sex Pistols.

RIP Malcolm. Rest in Punk.
There’s something very reassuring about subscribing to a magazine. Particularly of the non-professional variety. Every month, there’s your old friend, waiting faithfully for you in the letterbox. My read of choice is ‘The Word’ magazine, a copiously awarded effort from music publishing stalwarts Mark Ellen and David Hepworth. Word has held the coveted ‘Music Magazine of the Year’ mantle for the past two years, but it’s far more than that… covering everything from books, comedy and movies, to quirky quandaries like which actor gave the most convincing portrayal of Hitler on celluloid. The ‘best and worst’ section is always achingly funny, the interviews and opinion pieces refreshingly lacking in puffery. Word may not be the best-designed magazine in the world, but it doesn’t need to be. It’s wonderfully written, witty and fizzing with character (even the publisher’s letter that comes in the plastic bag). Oh, and you get a cracking free CD of staff-picked tunes too.